Saturday, August 13, 2011

The Burts Bees Natural Standard

Burts Bees has worked for 25 years worldwide to educate consumers about the issues around claims made about ‘natural’ products.

Burt’s Bees Australia General Manager Emma Atkinson is keen to see more people talking about ‘natural’ and ‘organic’ personal care products. Recent interest in accurate labelling on the part of the ACCC, and the growing body of research about the potential harmful effects of ingredients such as phthalates, parabens and triclosan mean consumers are more aware than ever before.

“It’s about honesty about what we use and clarity about what we mean,” Ms Atkinson said.



Click here to continue reading and find out more about the natural standard of Burts Bees skin care products

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