Burt’s Bees Australia General Manager Emma Atkinson is keen to see more people talking about ‘natural’ and ‘organic’ personal care products. Recent interest in accurate labelling on the part of the ACCC, and the growing body of research about the potential harmful effects of ingredients such as phthalates, parabens and triclosan mean consumers are more aware than ever before.
“It’s about honesty about what we use and clarity about what we mean,” Ms Atkinson said.
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